We build connected brands

January 2015
We build connected brands
Description

Guided by insights. Driven by passion. Measured by results.

We build connected brands

January 2015
Description

Guided by insights. Driven by passion. Measured by results.

Work details
work
Client
iCrossing
place
Location
Greater London
business
Industry of the client
Others
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Online Advertising
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Works made by other agencies

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Paid Search for Lipsy

Paid Search for Lipsy

March 2016
March 2016

Paid Search for Lipsy

The Client:

Founded in London in 1988, Lipsy began trading as a wholesale fashion brand, going on to open concessions in department stores. In 2006, Lipsy.com was launched and has since become one of the UK’s favourite online fashion destinations, resulting in its acquisition by retail giant Next in 2008. Their celebrity collections with multiple famous faces has secured them in the market as a high profile, respected brand and a leader in the highstreet fashion industry.

Key Services:

PPC

The Brief

Lipsy approached Red Hot Penny to completely recreate and relaunch their pay-per-click campaigns, with the aim of improving PPC return-on-investment to 10x. Overall, our PPC strategy for growth consists of increasing share in existing brand traffic and increasing new business through generic traffic, this strategy was implemented for Lipsy.

Our Solution

The overall objective of the PPC campaign initially was to move away from the main brand term of “Lipsy” which generated the vast majority of the revenue at the time of launch. We then aimed to funnel this spend into growing the non-Lipsy brand keywords whilst maintaining a healthy ROI figure for the overall campaign.

Red Hot Penny’s PPC team began by recreating all of their campaigns and reorganising their AdWords account to become much efficient and cost-effective. Because of the nature of the brand’s industry, promotions and discounts needed to be applied in very narrow time frames. This meant our PPC specialists had to act fast and add these campaigns quickly.

We conducted a complete review of the past campaigns, looking at all landing pages, keywords, geographic data and device data to ensure we were educated in the nature of the account.

The PPC team wanted to keep an eye on competitor keywords on a regular basis to ensure Lipsy was keeping up with their fast-paced industry. The competitor reviews included ad copy, landing pages, how many adverts are running and much more. Keeping our finger on the pulse of Lipsy’s competition is important when it comes to the overall performance.

New collection launches and promotions were an important part of the Lipsy PPC campaign, as well as topical seasonal changes including Summer sales and Christmas discounts. All ad copy and campaigns were monitored and analysed for weekly and monthly reports.

Google Shopping and Bing campaigns were launched recently, with the campaigns growing considerably on a weekly basis.

The Results

Results have been increasingly impressive, achieving ROI of 20x in June 2015 alone, and over 15x on average this year. Exceeding the target by 5x overall. Revenue resulting from PPC campaigns are up 90% YoY in the last Quarter, June through to August, while profit generated through their online store is up 220% YoY in the last Quarter.

Online Advertising
Integrated Digital Marketing Strategy

Integrated Digital Marketing Strategy

June 2018
June 2018

Integrated Digital Marketing Strategy

Digital Strategy
Online Advertising
Ferrari

Ferrari

May 2017
May 2017

Ferrari

We created digital promotions to launch the Ferrari Financial Services Program. This involved an integrated campaign of test drives taking place across North America. The digital call to action aimed at High Networth Individuals who are not yet Ferrari owners with the opportunity to test drive the latest model: The California T.

Digital Strategy
Advertising
Online Advertising
Social media marketing and website build

Social media marketing and website build

February 2018
February 2018

Social media marketing and website build

Designed and launch a new website for Brandy hole, utilising images already taken by us to capture the right image to clients. 

Created a social media campaign. When and how to post, taking more photos and videos. creating content for the venue, utilising across all platforms; facebook, twitter, instagram, linkedin and youtube.

Took photos of various scenes in the venue to use for marketing. taught staff how to take better photos and videos. 

Monthly report to BH staff for marketing performance. leads to conversion rates etc. 

Created content to help with SEO.

 

Content Strategy
Web analytics/Big data
Data Consulting
Photography
Social Media
Event
SEO
Advertising
Online Advertising
123% increase in PPC sales for Aspire Wear

123% increase in PPC sales for Aspire Wear

July 2018
July 2018

123% increase in PPC sales for Aspire Wear

Aspire Wear are an Edinburgh based fitness clothing brand, who have expanded their range to lifestyle and street wear. Our brief here was to increase their ROI on Facebook Ads and Google AdWords.

This included setting up a new Google Shopping feed and making sure our ads stood out next to our competitors.

Digital Strategy
Advertising
Online Advertising

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