Design Force provides creative marketing, design and communication solutions to both private and public sector businesses. Our solutions deliver measurable results that often exceed customer’s targets and expectations.. . We deliver to recognised and highly reputable organisations that include Business Link Northwest, The Learning and Skills Council, The British Council and Food Northwest. For these organisations we have consistently delivered programmes that have achieved national acclaim.. . Our services focus on campaign management utilising marketing, design for print, events, advertising and new media solutions. The initiatives have assisted our clients to achieve their targets and desired outcomes. Examples include The Small Firms Initiative: “Build Your Dream Team”, “Skillmap” and “Sorted” for The LSC, The British Council’s “Snaps Campaign” and Business Link’s “Guiding You on Your Journey.”. . Our agency is one of the North West of England’s most prominent providers of such services, and our campaigns have received National Marketing Awards for both direct mail and corporate communications.. . We are based at The Watermark, the creative core of Preston’s city centre design community. The building houses a unique blend of commercial design based companies and individual artists in a stimulating and innovative environment. . . We believe in, and, recognise the value of our people and the contribution they make to the success of our business.. . We have built a wealth of experience in working with a range of clients. Within the company we have the following flexible range of skills and services available:. . • Corporate design and print • Copywriting. • Exhibition design • Project management. • Branding • Art direction. • Signing • Photography. • Packaging design • Illustration. • Web and multimedia • Interactive CD/DVD. • Digital artwork • Conference and event management. . Our ethos – in a nutshell. We are a consultancy that specialises in advising, then developing, design solutions that help our clients meet their customers’ needs.. . We focus on:. • Listening to our clients’ requirements. • Observing their design needs in the real world. • Understanding their aspirations. • Undertaking research to maximise our knowledge. • Making clear recommendations on the way forward. • Securing agreement on the overall direction of the project. • Testing and refining our approach in partnership with our clients. • Delivering the finished result – on time, on budget and on brief. . . The big issues. We recognise that these can be priority issues:. • Pressures, challenges, opportunities. • Politics, language, culture. • Budgets, timescales, approvals. • Project management, client care. • The need for real partners to meet our clients’ needs. . . In ever more competitive markets, we realise communications challenges are becoming increasingly complex. Organisations may be looking for support to get the basic components of their communications right - others will have more complex and detailed needs. . . We are aware of the need to communicate the values and ethos of an organisation to prospective customers - that’s why we will take a considered approach and tailor a solution that’s appropriate. . . Getting it right. We believe the key to success is about working together. We want to be seen as part of our client's team. We can be an extra voice with well thought through ideas. To deliver a successful outcome we take a logical stepped approach to delivering the right solution:. . • We listen – we start to understand where the client's coming from, what they'd like to achieve, where they see their challenges and how they prefer to work. . • We take time to observe – to get an in-depth perspective on how the company operates we will spend time visiting them and witnessing first hand the day-to-day feel of working within that organisation, the atmosphere and the environment in which the company thrives. . • We research – the client's target market and find out more about how customers and potential customers see the organisation and competing offers. We investigate the positioning of the organisation within its market and examine the competition. . • We make our recommendations – based on informed research and analysis to give clients a way forward to promoting the key messages. . • We agree, develop and deliver – our design solutions in partnership with the client that show the mood and ‘tone of voice’ of the proposed project. . We want our client to be confident that we can handle their brief and bring it in on time, and on budget. But we also want to enjoy the process, because that’s how we get our best results. If we like what we do our enthusiasm shines through.. . We are straightforward, accountable and above all, effective..
