yesyesBD is an award-winning advertising and creative communications agency, established in 2013 by Jamie Del Grosso and Jonathan Mackinder. The company began as a web and graphic design company with no start-up capital that operated from the back of a car. Within a year, yesyesBD had grown to a team of eight and moved into the bigger world of advertising, gaining clients such as MTV, PaddyPower, NHS and KLM Airlines along the way.
Today, yesyesBD specialise in creating break-through creative concepts and top-level strategies for brands and products. With a focus on innovation and stand-out projects, we’ve worked with some of the worlds most renown brands and agencies nationwide to create campaigns with high success rates and long post campaign legacy.
yesyesBD is the highest rated agency on the Recommended Agency Register (RAR) voted for by clients, in our region. In 2017 we were finalists in 3 categories at the RAR awards and 1 category at the RAR Digital Awards, alongside some of the UK's best known agencies. Our categories were Advertising, Creativity and Innovation, Effectiveness and Social. We were also commended at The Drum's, 'Chip Shop Awards' for the category 'Best Use Of An Alternative Media Space'. The ad was a parody produced for the brand, Nutella and has gone on to achieve viral status. It has been featured worldwide by platforms including Comedy Central, Reddit, Pinterest, The Poke and 1000's of news publications, seen by millions of people, across the globe.
As an independent advertising agency, based in Northern UK, we're keen to turn the industry on its head and prove that advertising is not only a London centric business. We aim to bring more brands to the North when considering their ad accounts and are ambitious become the go to agency for creativity.
The agency also works heavily in the Museums, Arts, Heritage and Culture sectors. Many of our latest projects have been geared toward enhancing these sectors with creative concepts, new technology and a fresh approach to widen their appeal to new audiences and enhance the visitor experience at their venues.
We're huge advocates of research and invest a lot of time in R&D to discover fresh new approaches to communications, utilising technology and new concepts.
Alongside the core agency team, we have an exclusive partner network to provide specific services on a project basis. This allows us to provide the following services and creative skills to our strategic campaigns:
3D Animation, 3D Design, 3D Modeling, Account Management, Advertising, Audio, B2B, B2C, Brand / Logo Design, Brand Management, Branding, Campaign Planning, Cinematography, Client Services, Communications, Creative Direction, Digital Art, Digital Marketing, Digital Strategy, Email Design, Email Marketing, Experiential Marketing, Film, Graphic Design, Interface Design, Marketing, Music, Packaging Design, PR, Print Design, Social Media, Sound Design, Strategy Planning, Television, UX/UI, virtual reality, Web Design, Web Development
Awards & Nominations (1)
Best Use of An Alternative Media Space
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We are active in different sectors
Branding & Positioning
- We live brands and can develop a new brand offering from infancy or work with an established brand to develop if further and steer it into new markets. Whilst the visual element is important, a brand is not just a logo. We develop a brands ethos, tone of voice, visual and sonic identity and brand guidelines. We can then position the brand with specific causes, sectors or demographics and output the company's values. Each brand project is completely unique and so our approach to developing each brand is also unique.
- We conceive and develop strategic advertising campaign that incorporate break-through creative concepts. All advertising campaigns are developed from a top level down strategy approach with the final decision being the vehicle we use to communicate the message to the audience. The range of advertising mediums that we use is vast including broadcast, digital, experiential, guerrilla marketing, print, PR, design, film, sound and immersive technologies.
A few metrics about the agency
Check the latest works made for our clients
'Framed' - Museums Advertising CampaignJune 2017June 2017
'Framed' - Museums Advertising Campaign
yesyesBD were brought on board by the Humber Museums Partnership, and the 18 museums they oversee, after a competitive pitching process to promote their 2016 project ‘Framed’.
The project aimed to show the collections held by the 18 museums to the public by taking images of the 100 most intriguing objects or pictures and then presenting those images in non-museum settings.
As part of the large-scale project our team worked on Branding, Website Creation, Social Media management, PR, App Creation, Out-of-Home Media, 3D Scanning, Virtual Reality and Print Design. The work created for ‘Framed’ has since led to yesyesBD being awarded multiple additional works from the partnership as well as interest from museums nationwide.
The use of emerging technologies within this campaign was discussed widely in press, blogs, industry websites and by various Arts and Culture organisations. The use of technology and innovation efforts used were described as a ‘benchmark’ for other museums and similar organisations.
The campaign reached significant numbers in month one alone; social channels increased from a weekly reach of 21 to over 31,000. Follows and likes also grew by 191%, gaining over 1000 new fans in the first 2weeks. The print campaign as hugely successful and praised by both the museums partnership and Arts Council England. The project has also been used to share the regions artwork in various part of the country, Australia and Canada.
'Inconvenient Ian' Concept Online CampaignJune 2017June 2017
'Inconvenient Ian' Concept Online Campaign
KLM are one of the largest and oldest European airlines and a flagship brand within the Air France KLM group. KLM offer flights from more local airports than other airlines, making them the choice for convenience.
With the brand’s bold and often tongue in cheek media in mind, yesyesBD developed a concept online only campaign for KLM asking the question “who wouldn’t want a more convenient journey. We created a parody character, Ian, to highlight the ridiculous notion of someone who favoured the inconvenient, showing KLM as the obvious choice for travel. We positioned the campaign as a mockumentary following the life of Ian, our cantankerous protagonist, and his struggle to “Save the stress”.
The concept involved setting up parody social media channels for Ian’s ‘Save the Stress’ protest campaign, as well as a series of online videos ‘documenting’ the protest and an experiential element with Inconvenient Ian handing out protest flyers to the public and staging a one-man protest because involving others would be far too convenient.
#MyOutletJune 2017June 2017
We were approached by Cornerhouse, a voluntary agency offering guidance and support for under 19’s to create a print campaign that would raise awareness of self-harm amongst young people. The campaign was to be a means of support for anyone stuck in the cycle of self harm, with the provision for an alternate, healthy outlet. It was our aim to focus on positivity and stray away from past self-harm campaigns, which, as research showed, often reinforced stereotypes and had a negative impact on the audience.
We developed the #MyOutlet campaign as a focus to promote new, creative and healthy platforms for young people to express their frustration without using self harm and to help them breakaway from any negative feelings they are holding onto. By creating the hashtag we have built a space for young adults to understand the coping mechanisms used by others and relate to those dealing with similar problems. We want to encourage young individuals to adopt their own positive outlet and talk about how it helps. The campaign is currently ongoing with huge support from charity and health organisations.
Catfish UKJune 2017June 2017
MTV, in conjunction with Renegade Pictures, made the decision to bring the TV phenomenon, Catfish, to the UK. yesyesBD were tasked with creating a campaign to spread awareness for the show and develop a creative way of finding people who may be speaking to a ‘CatFish’ themselves.
We created the CatFish-O-Meter. A fun, online campaign that was created to target the shows demographic on the medium to which they where most accustom, social media. We used Facebook to present individuals, who had shown an interest in online dating and matchmaking sites, the CatFish-O-Meter app, which was able to determine the chances they were speaking to a CatFish through a series of questions. Those deemed to have a high chance of being ‘CatFished’ were then able to ask MTV for help in finding out the truth and apply for the show.
'Ecliptic' - Careers Video GameJune 2017June 2017
'Ecliptic' - Careers Video Game
yesyesBD teamed up with game development company, Smashed Crab Studio, to create an educational game that aims to help students determine the best suited academic paths for a career in the digital sector.
‘Ecliptic’ was designed based on retro, arcade games using pixel art and 8-bit graphics for both the web platform and game. The game follows the structures of different career paths available within the digital sector including, Engineering, Creative, Marketing and Development. The levels of the game are focused on the different stages of each educational path and, similar to the real world of academia, the game play can change to reflect the different steps available within a path.
Cross & Hyde - Fashion Manufacturer CampaignJune 2017June 2017
Cross & Hyde - Fashion Manufacturer Campaign
H.Gostelows are a family run business and are one of the original British satchel companies. They have been crafting leather satchels for almost a century and have passed their knowledge of leather craft down through the generations of their family. We were tasked to help them develop a new brand; a product range for the modern consumer.
We were honoured to be entrusted with a brand with such heritage and wanted to develop a brand that embodied the craft of stitching leather products. Our team worked closely with the H.Gostelow family to create Cross and Hyde, traditional craft for the modern age. We have since been made lead agency by Cross and Hyde for all of their marketing efforts. We worked alongside Imij Photography throughout the project to get the right tone for the brands imagery.
'A Moth for Amy' - #MothTakeOverJune 2017June 2017
'A Moth for Amy' - #MothTakeOver
yesyesBD were tasked with creating a campaign for The Strata Group, the goal was to firmly establish the clients involvement in the mass engagement, public art project, “A Moth for Amy”. The project, lead by the Amy Johnson Festival, saw The Strata Group install 55 of 59 moth sculptures in various locations across Hull and the East Riding.
The social media lead campaign, was developed in an attempt to bring brands and individuals involved in the project together in a digital space. To do this we had the moths take over The Strata Groups social media channels. Over a period of eight days each of the 59 moths were featured, accompanied by the moths sponsor, artist and location.
Our team also created videos showcasing the install of the moths, designed alternative social media assets, ran out-of-home media, PR and created the #MothTakeOver hashtag to monitor communications.
The campaign received significant engagement across all platforms from partners, brands involved in the project and the general public. Facebook engagement for The Strata Group increased by 495% and their twitter received 255 retweets in only 8 days.
Platform Expos - 'A City Goes Gaming'June 2017June 2017
Platform Expos - 'A City Goes Gaming'
Platform Expos is the biggest Gaming Convention in the North East, drawing crowds in excess of 10,000 and attracting names such as Google, Microsoft, Sony, Square Enix and Konami. yesyesBD were set the challenge of promoting the 2013 Platform Expos and creating a campaign to spread the word to the masses.
The yesyesBD team created an integrated campaign consisting of Radio Advertising, Guerrilla and Online Marketing to spread the word. The result was the best turn out for the Platform Expos since the events creation. We were able to spread mass awareness of the event, as well as helping to promote some of the independent game companies and initiatives it helps to support.
Check the latest reviews from our clients
Project Finance and Resources Assistant at Hull Culture and Leisure Ltd
We have been working with yesyesBD for approximately one year now. In that time, they have produced a varied body of work for us, which includes social media management, app development, website construction, print and design, photography, brand development and copy-writing. They have been successful in broadening our reach through both online and out of home (OOH) campaigns, and responsible for ensuring projects are featured on a number of online creative platforms (Sketchfab, Creativepool) A notable amount of positive national and international interest has been received for the Virtual Reality Museum mobile app the company developed, and encompasses a number of industries (not just limited to the cultural and heritage sectors) yesyesBD have constantly met and adhered to tight deadlines, yet not compromised on quality. The team are also excellent at responding to briefs in new and innovative ways, with the work they have undertaken for the museums so far reflective of this. yesyesBD have always ensured communication is maintained throughout the duration of projects, and have always answered any queries promptly and in great detail. I would recommend yesyesBD to anybody who desires bespoke, innovative and thought provoking work. The team really help you stand out from the crowd.
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