About SWC Partnership
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Welcome to SWC Partnership. We help brands and businesses that want to grow sales by providing marketing strategies to increase their sales and brand awareness.
We are a full service marketing agency that is based in London. We work with a range of businesses across B2C and B2B.
We’re passionate about making a commercial difference to the brands we work with and we believe in measurable and accountable marketing that drives ROI for our clients.
Our team are fantastic specialists, brought together from a range of marketing communication disciplines. That means you can get all the services you require from one single agency.
For international clients without a physical UK presence, we also offer SWC Flexi. A dedicated team or an individual person that can work as a member of your own team, right here in the UK.
Contact our Founding Partner, Simon Cristal to discuss your requirements.
We have offices in London and Tunbridge Wells in Kent.
Core services: Branding & Positioning, Digital Strategy, Advertising, Advertising Agency, Marketing Agency
Awards or Nominations
We are active in different sectors
Branding & Positioning
- Highly experienced in forming brand strategies, developing integrated brand marketing plans and collaboratively working with clients to achieve their ambitions. We use insights to form strategies, methodologies and techniques to achieve success for brand owners.
- Our digital marketing specialists will help you form your digital strategy, planning and implementation. We ensure everything is measurable and accountable to drive success for your business and brand.
- Do you need an agency to develop your social media strategy or produce some great content to amplify to your audience? Then you've come to the right place! Our digital marketing teams can work with you to form a strategy or activate your existing one. Our creative teams can come up with some amazing content ideas and our production department can bring everything to life. Check out our social campaign for Miller and Carter steakhouses.
A few metrics about the agency
Check the latest works made for our clients
Eurowings Brexit Tactical AdvertMarch 2019March 2019
Eurowings Brexit Tactical Advert
Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.
Eurowings Airline Case Study: B2C & B2BApril 2018April 2018
Eurowings Airline Case Study: B2C & B2B
Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe's fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.
Moove & ExxonMobil: B2B MarketingApril 2018April 2018
Moove & ExxonMobil: B2B Marketing
Moove Aviation is one of ExxonMobil's official European distributors of aviation lubricants, hydraulic fluids and greases.
SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.
aPriori Cost Management Software CampaignFebruary 2019February 2019
aPriori Cost Management Software Campaign
- aPriori, a leading provider of product cost management software, helps customers identify and eliminate cost drivers early in the product design lifecycle to improve profitability and accelerate time to market.
- Operating globally across Aerospace, Industrial and Automotive industries.
- SWC appointed by client using Sortlist, to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.
- Link to Client's website: www.apriori.com
F51 - Home Of European SkateboardingOctober 2018October 2018
F51 - Home Of European Skateboarding
SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.
The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.
The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.
SWC Partnership has been appointed for their leisure marketing experience and will be responsible for leading the brand strategy, acquisition marketing and sponsorship activities.
Miller & Carter Steak HousesOctober 2018October 2018
Miller & Carter Steak Houses
SWC were asked to produce and integrated campaign to launch the new loyalty app for Miller & Carter steak houses.
Our task was to develop a campaign creative theme that could be integrated across owned, earned and paid channels. The aim of the campaign was to drive drive as many downloads as possible through incentivising customers with a promotion offer.
Mangajo Iced Tea Drinks: FMCG/Brand positioningAugust 2018August 2018
Mangajo Iced Tea Drinks: FMCG/Brand positioning
SWC Partnership were appointed to form a positioning and creative campaign for Mangajo.
- Brand strategy & positioning
- Brand advertising creative
- Media planning and buying
- On-pack promotions concepts
- Trade support concepts
- Consumer research
Mr Clutch Autocentres: Adsmart campaignAugust 2018August 2018
Mr Clutch Autocentres: Adsmart campaign
Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.
SWC were appointed to carry out creative & media planning/buying.
Eurowings & London Heathrow Christmas ActivationFebruary 2019February 2019
Eurowings & London Heathrow Christmas Activation
Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK's largest and busiest international airport. The brief was to develop an experiential campaign that could be filmed and published across all their social channels.
Check the latest reviews from our clients
Vice President, Marketing at aPriori Technologies
I've been in Sales & Marketing for more than 30 years. I've worked with a LOT of agencies during this time. SWC has turned out to be a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in the EU region.5/5
Business Owner at Green Panda Ethical Yoga Wear
I have worked with SWC on various projects over the last 5 years and I have loved working with Simon and the team. They have consistently added value to our strategic thinking and delivered some fabulous creative ideas. Simon consistently goes over and above the agency remit to ensure SWC are truly an extensive to the marketing team, understanding the marketing objectives and pushing the thinking and ideas generation to deliver excellent project execution.5/5
Marketing Manager at Filippo Berio UK Ltd
I've been impressed by SWC, their drive and creativity. They apply themselves enthusiastically to any brief and their ideas are impressive.4/5
Category Director at Traidcraft plc
In late 2015, we worked with SWC on developing a social media presence for GEOBAR. They were an easy agency to work with, very on-brand and came up with some good ideas that were easy and cost effective to execute. They also created some well designed posts which enabled us to create a strong foundation on which to grow our supporter base.5/5
Marketin Manager at Eurowings
It is great to work with the team of SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet even our short-term requests to the fullest.5/5
Amii van Dunn
CEO at Space City Productions
We love working with the friendly and professional team at SWC Partnership. We have delivered several successful campaigns with them and hope to work on more in the future!5/5
CEO at Netkata
We have been working with Simon, Jo, Patrick and the SWC team for over 5 years now. We are extremely satisfied with their professionalism, expertise and communication skills. I can highly recommend SWC Partnership as the marketing agency that is sure to deliver stellar results.
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