Established in 2013 with a team of top agency professionals in a town 100 miles north of London. This means we don’t have the inflated London overheads, but we do have the London agency trained talent within our ranks. Brought together from the worlds of advertising, film and branding...Strawman was created to reflect how we wanted our working relationship with clients to be. Put simply a partnership...Our approach to that is we listen to your challenges, we research and discover, we untap and uncover to reveal the real brand truths...We’re different. And so are you...We think more deeply.
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Bavaria 5% Integrated launch campaignNovember 2018
Bavaria 5% Integrated launch campaign
Bavaria is a global beer, served in 128 territories – yet it was unknown in the UK.
To raise their profile from niche supermarket name to on-draught continental contenders, we chose a city, Manchester, and selected bars for a historic launch, with bespoke branding and glassware, outdoor 4, 6, 48 and 96-sheets, radio and print ads, campaign film, and social creative.
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