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Bavaria 5% Integrated launch campaignNovember 2018
Bavaria is a global beer, served in 128 territories – yet it was unknown in the UK.
To raise their profile from niche supermarket name to on-draught continental contenders, we chose a city, Manchester, and selected bars for a historic launch, with bespoke branding and glassware, outdoor 4, 6, 48 and 96-sheets, radio and print ads, campaign film, and social creative.
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