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Live And Social
Live And Social take the complexity and stress out of content and social media marketing. We help lay the foundations, provideongoing support and ensure clients are confidently able to reap the rewards. What is the problem we solve? Many companies don’t know enough about content marketing,digital marketing and social media to be successful at it. The opportunities for generating business success and thishas changed the competitive landscape forever. Too many companies simply arenot appreciating this or are getting it wrong trying. The problems we see are: • No formal strategy or content plan • Senior Management that don’t understand and don't use social media • Responsibility has been given to someone junior within the team • Poorly constructed, unoptimised social media channels • Rest of the company are not trained to use social media as part of their work • Lack of results, reporting and monitoring leading to no apparent return on investment,frustration and apathy. These practical tell-tale signs are just the tip of the iceberg. For whilst the business is otherwise successful, by the time they realize they needed to embrace social media their competitors will be so far ahead in creating a pool of content and building an active community of fans,it will be too late. They can never catch up. One of the main reasons why the £5 million plus companies find social so hard to grasp is that it is more than just a marketing campaign. It is an ongoing program that can benefit the whole organization. It is a culture shift for businesses and that can be hard. This is why the opportunity for Live+Social is so great. They know they need to do something about it but don’t know how to put a strategy in place. The boss has given it to marketing to sort out but they know little more than she does. Marketing has since found out that different teams have already started tweeting as the company, the current website cannot feature a blog, two different LinkedIn company pages have been set up and there is no social media policy or tracking in place to monitor anything that is going on. In other companies responsibility was given to someone junior who did a bad job and has since left taking all the logins and passwords with them. Even at companies where the social media activity was started with some degree of structure, none of the services are working together, the marketing team has no support from the rest of the company and the boss – who doesn't want to be involved personally – is frustrated because he can’t see the results are supposed to be coming from. Outsourced Digital Marketing Team Do you ever wonder just how on earth you should be expected to know everything about social media and digital marketing, let alone find the time to get it all done? Ideally what you need is more time, staff and specialist expertise. You are great at what you do because it is what you specialise in. Our team are experts in digital marketing so you don’t have to be. You just don’t need the headache of trying to work it all out. Take this quick test: Do you wish someone you trusted could explain what digital marketing you needed? Do you wish you had more time to spend on your online marketing? Do you wonder how to find enough interesting things to say or write about your business? Do you secretly look at competitors social media and wonder how they do it? Do you wish you website was delivering more results for your business? If you answered Yes to any of the above then you seriously need to consider outsourcing with a partner like Live And Social. From digital marketing strategy at Board Level down to optimising a blog post or video before it gets published, you can trust Live And Social to be your outsourced digital marketing team.
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Services
9 services offered by Live And Social
Description At Live And Social we believe it’s as simple as Content, Contacts and Conversation
Content
If you don't have something to talk about then why will anyone seek you out? Even Google thinks like this. Having content that answers people’s problems gives Google a reason to present you high up in search results and industry influencers a reason to share your content with others. Live And Social will help you plan, produce and optimise your content. Aligned with your Sales Funnel, content will generate leads for your business, warm up prospects to buy more, faster and keep existing clients loyal.
Contacts
If you are talking to the wrong people it doesn’t matter how good your content is. Try going to the wrong networking event if you don’t believe me. Defining what your target audience looks like (people like to call this Buyer Personas) and finding out where to reach them is the 2nd part of the process. Through your existing data, mining social media and running advanced social advertising campaigns Live And Social will define the groups, hashtags and conversations that will lead to your own online community.
Conversation
Like any relationship, results happen in conversation. Either through marketing automation, community manager activity or the day to day use of social media by your team, Live And Social will mentor and manage your ability to engage with people online. By talking to people and showing that you know what they need, opportunities are created. This is the final piece of the Inbound Marketing equation and it’s where the elusive ROI can be found.
The Process
We've made the core message as simple as possible but that doesn't mean we don't have a robust process behind the scenes. Every clients work goes through a continuous 6 stage process. It starts with research and ends with reporting, so that we get to review and evolve the strategy before starting the process all over again.
Research – at the start of every project we carry out a research stage to identify what competitors and the industry is doing. It highlights the classic SWOT analysis and provides good context for the challenge ahead.
Strategy – aligning the social strategy with the goals and objectives of the business is vital. We need to meet and know your business. This is done in a strategy workshop where the focus is also about company culture, ethos and team values, products and profile of your customers.
Content – making sure your content serves your business goals and the needs of your audience, requires planning. Search engine optimisation is considered along with topical themes that will ensure your content has a spontaneous feel. Planning also means the right resources are in place to maintain momentum and consistency
Training – using social media effectively and efficiently for business requires people to have a plan and know how to use the right tools. From boardroom to reception, Live And Social wants to train as many people as possible in our clients businesses to help achieve the desired results.
Conversation – from marketing automation, to Community Management of the brand channels and everyday use by the wider team, participation in social media conversations is where success happens. Live And Social supports and encourages success through its technology solutions, monthly retained services and strong client relationships.
Reporting – Clients need the reassurance of solid reporting capabilities and Live And Social need them to evolve strategies. We put in place analytics and reporting tools to monitor success across all client content and channels. We have to plan and monitor our journey to know how close we are to the end goal.Skills in Social Media (4) Inbound MarketingSocial Media MarketingAdvertising CampaignMarketing Automation
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Skills in Graphic Design (2) IllustrationBusiness Card Design
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Skills in Digital Strategy (7) Marketing AutomationSocial SellingMarketing ResearchData ReportingInbound MarketingProject ManagementOnline Marketing
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Skills in Event (1) Event Management
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Team
5 members in Live And Social's team
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Details
http://www.liveandsocial.com
- HeadquarterMaidstone, Maidstone, Kent, UK