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KnowThyBrand is a branding and digital marketing consultancy. Offering bespoke solutions and strategic direction, we help our clients position their brand as the cornerstone of their company, and guide them in creating professional and compelling digital marketing campaigns.
KnowThyBrand is passionate about exceeding your expectations. With over 14 years of experience in branding and marcomms, we work with experienced teams from across the world to ensure that we can deliver the most efficient yet cost-effective solutions for our clients.
Whether you are a start-up looking for a partner that can get you to where you want your business to be, or an established brand that needs help in taking your company to the next level, we will develop the right solution for you.
We are active in different sectors
Branding & Positioning
- At KnowThyBrand we help craft strategic brands that drive the success of our clients' business. For us, branding is not just about logo, design, or colours. It’s not just tone of voice, messaging, and look and feel. It’s not even just about values, brand promise, mission and vision. Branding is about your whole business. What the core of your business is, what your goals are, how you achieve them, how your people support your vision, how they fit in to it, who your customers are, how you reach out to them, and how you deliver what they are looking for. Ultimately, branding is that piece of your business strategy that properly managed can drive the success of your company, but that underestimated or mismanaged can have serious consequences to your bottom line.
- KnowThyBrand works with the clients to identify their specific needs and develop the most suitable digital marketing strategy for their business. From getting the basics right, like our digital marketing for a sustainable online presence, to more sophisticated channels, we can offer comprehensive strategies. If required, we can also manage the day-to-day implementation.
A few metrics about the agency
Check the latest works made for our clients
Strategic brand trainingApril 2015April 2015
Strategic brand training
The client had grown rapidly in the past few years, expanding from fashion label to fashion mentor and brand incubator. The company was growing in services and products provided, it had a good number of social followers but revenues were not matching the growth in size.
The first thing that we did was to talk with the CEO to understand her vision for the company: where she wanted to company to go, where to focus, what were the values and the goals.
Then, we organised an online survey with the top management asking similar questions, to see if there was alignment and if they were all working in the same direction.
What came out from the survey was that while the values were shared, it was not clear what the company was about and how people could help its growth.
Also, the company was supporting smaller fashion labels, but this was impacting on the client's brand, as the other labels were very different in terms of style and products.
We then organised a training with the CEO and other top managers, showing the discrepancies in their approach and how the recent, un-organic growth, had caused a dilution in the business' brand.
We re-designed the brand architecture, providing input on how to successfully manage the different sub-brands.
We help them define their brand roadmap and to re-focus management to help them deliver.
The CEO was so enthusiastic with the results of this project that has asked to repeat it for the other labels that the company supports.
Digital MarketingJune 2016June 2016
Cultural Training Asia is a consultancy operating in Singapore. KnowThyBrand created their Digital Media strategy, including Social Media, Content Marketing and Email Marketing, and worked on its implementation. We also trained their new Social Media Manager.
Review from the client:
Cultural Training Asia was Giulia’s client and she helped us with our marketing and social media strategy. Thanks to her strategic thinking and in-depth knowledge of marketing and in particular branding she was an invaluable member in our team. She always wanted to have the best outcomes and was very creative to achieve these even when she had to work under budget constraints. I highly recommend Giulia for her branding, marketing and social media expertise, strategic thinking, professionalism as well as for her positive attitude and sense of humour.ZSUZSANNA TUNGLI FOUNDER OF CULTURAL TRAINING ASIA AND DEVELOPING GLOBAL LEADERS ASIA.
SEO and Digital Marketing strategyFebruary 2017February 2017
SEO and Digital Marketing strategy
The client is an established professional coaching company based in Asia. After years of growth they started facing competition from more digitally advanced firms that were investing n marketing in a way the client had never done before. Initially, the client tried to modernise their digital approach on their own but then they seek out help from KnowThyBrand for their digital marketing and SEO strategy.
Brand strategy and Logo creationApril 2018April 2018
Brand strategy and Logo creation
Giselle Monbiot is a stress and anxiety management practitioner with a track record of guiding individuals and groups to overcome the hurdles that are thrown at them in their professional and personal life.
After years of active practice, she realised the need for a more strategic brand and a for a logo. Working in close partnership with the client, KnowThyBrand delivered:
1, Strategic Brand Identity
• Brand roadmap development
• Brand mood board
• Buyer personas
• Brand visual identity
2. New logo (attached)
Check the latest reviews from our clients
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