Creating a Spooktacular Halloween for The Co-op

The Co-op has a store in every postcode of the UK. In 2015 their problem wasn’t getting enough people into these stores, it was finding ways to get customers to buy more while they were there.

With this in mind, we took their annual Halloween promotion and turned it on its head. Instead of just pushing the usual pumpkins and witches hats, we created The Local Shop of Horrors.  Turning existing Co-op produce into Halloween themed recipes. Hot dogs became severed fingers. Mini-rolls turned into bats. And burgers transformed into ghoulish monsters. Everything was truly horrible, except the sales figures.

List of Deliverables

Digital outdoor, press, radio, POS, internal comms, DM,  social and digital banner ads.

Results

On Halloween itself, Co-op saw a 30% uplift in sales YoY— a significant uplift in non-food, confectionery and bakery products

36% of customers said they were likely to buy and make the recipes at home

POS described as ‘best they’ve ever had’ by shop staff survey

The ATL campaign received the highest recall out of all supermarkets (71%) and third highest in-store (52%)

The website saw a 57% uplift in traffic and our  Instagram campaign saw a 25% increase in followers -  it’s best performing yet

Getting families to throw mum the ultimate afternoon tea party

How do you make Co-op a leading destination for Mother’s Day? Ask mum what she really wants. Then, knowing she prefers family time over gift time, own afternoon tea. We inspired dads, sons and daughters to organise their very own Mother of All Tea Parties for mum, mam, mummy, the boss.

Fitting in line with Co-op’s own values around community, our POS, digital, press and radio all worked to get families excited about planning their tea parties with all they need to cater  to their mum’s tastes. We even provided a selection of music playlists on Spotify, to help get the parties started.

List of Deliverables

POS, online film, social posts, digital banners,  OOH, press & radio.

Results

Awaiting results.

Making someone else’s  Easter special with the Co-op

This Easter, we wanted to inspire people to do good and to do it with the Co-op. We created a fun, friendly and positive campaign that encouraged customers to treat  others with delicious food from the Co-op. Our integrated campaign celebrated small acts of random kindness and reminded people how good it feels to give a small and spontaneous treat to a loved one.

We leveraged the Co-op’s community values and their reputation for championing ‘good’ by launching a series of ‘Social Eggsperiment’ videos where, through hidden  cameras, we captured the public carrying out good deeds. 

We then asked the public to nominate the Good Eggs in their life through the Co op’s social media channels. The hunt for Good Eggs was truly on.

List of Deliverables

POS, VOD 30”s and 15”s, social media channels including Facebook, Twitter and Youtube, national radio, digital displays, outdoor, national, weekly and weekend supplement press

Results

Awaiting results.

Turning Google Partner agencies into rockstars

Google Partners are digital advertising agencies who help clients succeed online with Google AdWords. We’re motivating them to win new business and grow existing clients in 2015. How? By turning them into rockstars.

Across a year of engagement we’re empowering agencies with everything they need to rock business – including the latest tools, insights, monthly tasks and exclusive 12” LP DM packs for added inspiration.

List of Deliverables

Campaign identity and style within Material Design. Quarterly 12” LP DM ‘albums’ inspired by rock vinyl sleeves, monthly calendar posters, interactive digital content, online hub, eDMs, G+ content calendar, monthly and quarterly competitions, sponsorship, film, leopard print pants.

Making Cheapflights a top travel comparison site

In 2015, Cheapflights were a brand flying under most people’s radar. They needed to relaunch and make their name front of mind for anyone searching for a flight online. 

So how do you steal market share from the likes of Skyscanner and Kayak? Well, we decided to inject a bit of excitement and glamour with the help of a real life stuntman. A person who not only has to travel for a living but also has to make his own arrangements for getting there.

List of deliverables

ATL Campaign including TV, cinema, outdoor and digital campaign.

Results

65% increase in App downloads. 500k website visits  in one day— the first time this has ever been achieved.  Direct to site traffic up 117% YOY.

Propelling Mizuno forward using their innovative past

We leveraged Mizuno’s 100 year old heritage and Japanese origins to create a unique and differentiating positioning for the brand - Authentic Japanese Innovation.

We’ve since used the new brand guidelines across a number of pan European product launches including a range of 5 running shoes for 2014/15 and Mizuno’s Team sports portfolio of football, handball and volleyball - including a shoot with Brazilian Footballer, Hulk. 

List of Deliverables

Advertising, retail, online, CRM and social media.

Results

Successful implementation of a refreshed brand identity across EMEA

Increase in channel partner engagement and satisfaction 

Increase of 23% of Mizuno Run Bird partner programme members

Beta Labs very recently conceived, developed and launched its own location based messaging app - SUP. The app notifies you when your friends are nearby, allowing serendipitous moments to happen more often. We raised £1.1 million from VC's and the app has been voted 'Best New App' by Apple Editors within the first week of launch 

Absolut felt like it needed more than an advertising campaign to breathe new life into its business. We came up with a way for them to harness innovation and keep up with ever changing consumer expectations with Absolut Labs. An incubator to combine ideas with venture partners. From CEO, through to VP's and brand teams, we're now developing a lean approach to their business that will allow Absolut to be faster, more efficient and effective.

After an extensive research aiming to unveil what will be the future of nightlife, the first campaign to emerge from Absolut Labs is Absolut Reality. A global digital experience using live VR. Absolut Labs has now launched 6 initiatives.  Results: - PR impressions: 6 million - Social impressions: 1.5 million - Social engagement: 63,000 - Sold out VR headsets in under 2 hrs - Dwell time: 17 minutes - Voted top three innovation labs to watch by Forbes

We’re all time poor

Many of us don’t realise how much time we waste on certain tasks. Google challenged us to help people re-appraise the way they work, so they can #MakeTime for what matters to them.

We created the interactive, mobile-first #MakeTime website that calculates user’s yearly time lost to email overload, monotonous meetings, pesky procrastination and chaotic collaboration. 

Based on the information entered, the experience delivers a personalised video and customisable GIF to encourage people to share; showing users what they could be doing with this extra time. 

The campaign spans across social platforms, maximising its reach through paid for and organic comms.

List of Deliverables

•     Interactive cross platform mobile optimised website with GIF sharing capability, localised for 3 x countries

•     Global paid digital campaign

•     Organic content across global Google and Google for Work Facebook, Linkedin, Twitter and G+ channels.

Results

Just launched, and currently exceeding KPIs.