As a brand that relies on the digital world to meet your business goals, data is your single most valuable asset. But how do you get that data? And once you have it, how do you interpret it, let alone use it to make strategic marketing decisions? At Codedesign, we are self proclaimed data geeks. Data is our bread and butter, and packaging it into actionable marketing solutions is our jam. Our Analytics team are experts at implementing cross-channel data tracking on all relevant platforms, so you can measure each step of the customer journey- even the ones that take place off your website. Once we’ve collected that data, we analyze the most important metrics and dimensions to extract key insights about your audience, your website, and your overall online performance (and communicate it to you in plain English). We then use this to optimize your digital marketing strategy and bring you closer to reaching your business goals.