Bright Blue Day, Glasgow | Sortlist
Bright Blue Day cover
Bright Blue Day logo

Bright Blue Day

Glasgow, United Kingdom
So what sort of agency are we...Are we an advertising agency?Yes, if you believe that the future of marketing is about creating and curating things for brands that are useful, entertaining and relevant to consumer’s lives.Are we a digital agency?Yes, if you accept every channel is inherently digital now.Are we an experiential agency?Yes, if you accept people buy products as souvenirs of branded experiences.Are we a CRM agency?If by relationships we mean making things more interesting for people, then yes. But for us, those things are usually some sort of branded experience, and usually mediated by technology.Are we a Direct agency?Yes if, like us, you believe Data is best when it’s REAL TIME. When it’s responsive to what’s going on around the individual, when it’s contextual and useful. When it brings a brand to life in that moment.What is our view of the world?Gone are days when brand preference or likeability is enough to build successful brands. Today, consumers and businesses are looking for a deeper need to be fulfilled and a stronger value exchange with the brands they choose to support.As such today’s brands must serve a purpose, must be useful or entertaining or both. By doing so, they can become essential to a consumer and part of their everyday life.Brands who achieve this we coin “GOTO” brands. They become the key brand in a market, segment or space that consumers chose above all else. We help clients build GOTO brands by harnessing three key forces:Storytelling - Conveying the brand purpose and narrativeTechnology - Platforms, Applications & NetworksBig data - Insight in real timeWe have developed an approach that helps us achieve GOTO status for brands across different audiences and in different sectors
No review yetBe the first to write one
This profile is not managed by the agency owner. You are the owner? Claim this agency

Services

4 services offered by Bright Blue Day

Service name
Experience level

Related reviews
Starting from

  • Description

    No description provided for this service.


    Learn more about Advertising


  • Description

    No description provided for this service.


    Learn more about Branding & Positioning


  • Description

    No description provided for this service.

    Skills in Digital Strategy (2)
    StorytellingCRM Consulting

    Learn more about Digital Strategy


  • Description

    No description provided for this service.


    Learn more about Marketing

In need of one of those services?

Ask Bright Blue Day for a quote and get a reply in no time.




Team

41 members in Bright Blue Day's team

Easily get in touch with Bright Blue Day’s team

Send them a message and get a reply in no time.


Awards

Bright Blue Day was awarded 0 times


Reviews

No review for Bright Blue Day yet

Worked with Bright Blue Day?

Share your experience with us.

Write a review

Contact

Contact details of Bright Blue Day

Details


  • HeadquarterGlasgow - Scotland (GB)