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Base Element

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Greater London, United Kingdom
The partner for a digitally connected fast changing world
Base Element is a dynamic, fast-growing digital agency established in 2011. We are a company in a digital world that consults, strategises, designs and implements across the spectrum of marketing, communication and technology helping brands and companies navigate through the complex digital universe and achieve their business and communication objectives. We are the foundational ingredient - the Base Element - in our clients’ pursuit of excellence. OUR CAPABILITIES Strategy & Consulting We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives. Experience Design We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability. Marketing & Communication We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives Technology & Development Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs Data & Analytics We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients
30 people in their team
Speaks Arabic, English, Greek
3 projects in their portfolio
4 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2017
Founded in 2011
9 awards conferred
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Services

23 services offered by Base Element

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  • Description
    Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing.

    Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
    Skills in Website Creation (13)
    Programación webWebsite DevelopmentSite internet professionnelMySQLWeb DesignDigital & Web DesignE-commerce WebsiteWebsite MarketingResponsive Web DesignLanding Page Design+3
    Works in Website Creation (3)
    Web Design & Development for a University Lab - Website Creation
    Web Design  & Development for a French IT Provider - Website Creation
    Corporate Website - Custom Multi-language - Website Creation
    Clients in Website Creation (3)
    University of GlasgowEducation | international
    INIBARSoftware & Computer Services | national
    Firepro Systems LtdIndustrial Goods & Services | international

    Learn more about Website Creation


  • Description
    Customer experience is a sum of all experiences a customer has when interacting with a company and a brand. Customer experience includes a lot of elements within spheres of advertising, branding, sales, customer service and customer support.

    We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability.
    Skills in Ergonomy (UX/UI) (8)
    UX DesignUI DesignDesignUI/UX DesignUser Experience DesignUser Interface DesignCreative DesignUser Testing
    Works in Ergonomy (UX/UI) (3)
    Web Design & Development for a University Lab - Ergonomy (UX/UI)
    Web Design  & Development for a French IT Provider - Ergonomy (UX/UI)
    Corporate Website - Custom Multi-language - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (3)
    Firepro Systems LtdIndustrial Goods & Services | international
    University of GlasgowEducation | international
    INIBARSoftware & Computer Services | national

    Learn more about Ergonomy (UX/UI)


  • Description
    We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives.

    We help our clients understand the digital environment and make them feel comfortable and empowered within it. We then collaborate on the best ways to reach customers and prospects.

    We have gained expertise across a wide range of industries and have developed a niche skillset that allows us to marry technological innovation with business acumen.
    Skills in Digital Strategy (28)
    Digital CommunicationMarketing AutomationSEO StrategyCustomer ExperienceOmnichannel StrategySeo and sem(search engine marketing strategy)Digital StrategySearch MarketingSocial Media StrategyData Analytics+18

    Learn more about Digital Strategy


  • Description
    We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time.Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives
    Skills in Social Media (28)
    Social Media ReportingFacebook AdvertisingSocial Media BrandingLinkedIn AdsFull Social Media ProductionDigital AnalyticsSocial Media AdvertisingSocial Media CampaignFacebook MarketingSocial Media Customization+18

    Learn more about Social Media


  • Description
    Innovations in technology have radically changed the mainstays of marketing. With the introduction of new consumer channels - social media, mobile platforms and the web - new products and services have emerged and existing ones have transformed. As the once distinct boundaries between marketing and technology erode, few have managed to master both successfully. We anticipated this amalgamation and work to fuse technological innovation with marketing; we believe that technology can serve the business and accelerate the impact of marketing.

    Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialise in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs
    Skills in Web Application (21)
    Mobile App DevelopmentWeb ApplicationEnterprise App DevelopmentWebsite CreationQuality AssuranceSocial Media ApplicationCMS DevelopmentSoftware ArchitectureWebsite OptimizationUnit Testing+11
    Works in Web Application (2)
    Web Design  & Development for a French IT Provider - Web Application
    Corporate Website - Custom Multi-language - Web Application
    Clients in Web Application (2)
    INIBARSoftware & Computer Services | national
    Firepro Systems LtdIndustrial Goods & Services | international

    Learn more about Web Application


  • Description
    Marketing and communication are now firmly rooted in the technological revolution of the fast changing, digitally connected world. Tools, channels and techniques have changed and have brought complexities that did not exist in the past. The MarCom fundamentals endure and core challenges remain the same: How can we get the message through to the right audience, at the right place, at the right time? How can we be relevant and stand out from the clutter? How can we build brands, relationships, loyalty and growth? The solutions, however, have changed.

    We believe in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. These experiences may reside entirely in the digital environment, but very often, they go beyond into the physical world. We are driven by data because it enables us to make informed decisions that will best serve business objectives of brand awareness, lead generation, consumer engagement, sales and maximizing ROI.
    Skills in Online Advertising (16)
    Brand AwarenessSEO/SEMPaid Search & PPCGoogle AdsSocial Media CampaignEmail Marketing CampaignsPpc MarketingLead GenerationContent MarketingSocial Media Management+6

    Learn more about Online Advertising


  • Description
    Designing a meaningful digital marketing campaign first requires the collection and analysis of data that can be condensed into useful information. This cross-channel activity of data mining is a critical part of digital strategy as it allows us to completely understand consumer behaviour and extract from that what we need to create a people-centric digital marketing strategy. We use business intelligence (BI), quantitative analytics, sight behaviour tracking, predictive analytics, A/B or MVT testing, content personalisation, media optimisation, audience behaviour tracking and other methods to gain critical data insights. This enables us to establish KPIs based on your business objectives, to properly align your products and brand to the needs and habits of consumers, and to achieve maximum ROI through continual digital strategy optimisation.

    Conversion Optimisation
    Through the smarter use of data and conversion optimization techniques we assist you in increasing the conversion rate of your website, landing page or microsite. We will develop a conversion optimisation strategy based on your business objectives so as to improve your brand’s online performance and results, and to attain ROI. We utilise controlled testing (including A/B and multivariate testing techniques) and continual analysis rather than guesswork to measure performance and amend digital strategy where needed.

    Google Analytics
    Good data gives you the right insights that can then be converted into action. We use a range of Google integrated data and analytics tools to measure the effectiveness of your brand’s online performance in terms of sales and conversions as well as the behaviour of visitors to your site. We then recommend ways on how your brand can perform better and achieve maximum ROI.
    Skills in Web analytics/Big data (12)
    Predictive AnalyticGoogle AnalyticsGoogle Tag ManagerWeb AnalyticsData AnalyticsBig DataDashboardDashboardingGoogle Analytics/Google Tag Manager/Advanced web analyticsBig Data Analytics+2

    Learn more about Web analytics/Big data


  • Description
    Our programmers concentrate on writing and deploying optimal versions of mobile applications that not only meet the requirements of each client but that take advantage of the unique features of the mobile device they are intended for. This is achieved with each application undergoing an arduous design process as well as rigorous usability and quality assurance (QA) testing on multiple devices.
    Skills in Mobile App (16)
    Développement mobile hybrideUser Interface DesignUser Experience DesignMobile App DevelopmentiOS DevelopmentMobile App DesignNative Mobile AppsHybrid Mobile AppRéalisation des application mobiles pour iOS (Swift)Backend for Mobile Apps+6
    Work in Mobile App (1)
    Web Design  & Development for a French IT Provider - Mobile App
    Client in Mobile App (1)
    INIBARSoftware & Computer Services | national

    Learn more about Mobile App


  • Description

    No description provided for this service.

    Skills in Advertising (4)
    Conversion Rate OptimizationDigital advertisingLinkedIn AdsCreative Communication

    Learn more about Advertising


  • Description
    Search Engine Marketing (SEM)
    Our digital marketers are driven by making your brand findable online. We do this by understanding how your customers talk, identifying the way they search, and taking into account every stage of the consumer buying cycle which impacts search patterns. Then, we determine the most optimal keywords for your brand and implement SEM strategies, incorporating SEO best practices, to increase your brand’s visibility in search engine results.
    Skills in SEO (19)
    Marketplace SEOEcommence SEOSEOE-commerce SEOSearch Engine MarketingSEO/SEMOn-Page SEOSEO AuditSEO StrategySeo and sem(search engine marketing strategy)+9
    Work in SEO (1)
    Corporate Website - Custom Multi-language - SEO
    Client in SEO (1)
    Firepro Systems LtdIndustrial Goods & Services | international

    Learn more about SEO

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Team

30 members in Base Element's team

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Awards

Base Element was awarded 9 times

W3 Award User Experience for Websites2018-9-1Design
W3 Award Aesthetics for Websites2019-8-31
W3 Award for Food & Beverage Websites2019-8-31
W3 Award User Experience for Websites2019-8-31

W3 Award Aesthetics for Websites2018-9-1Design

W3 Award for Computer / IT Websites2018-8-31

Tourism Digital Marketing Award 2019 - Bronze2019-11-30Best Strategy
Tourism Digital Marketing Award 2019 - Gold2019-11-30Best International Campaign
Big Data, Analytics & Machine Learning - Microsoft PDU2017-4-30Innovation

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Contact

Contact details of Base Element

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https://www.baseelement.digital

  • HeadquarterFleet St, London, UK

  • Nikiforou Foka 3, Nicosia

  • 110 Espl. du Général de Gaulle, 92400 Courbevoie, France

  • Rue de Trèves 1, 1000 Bruxelles, Belgium

  • Av del Manzanares, 4, 28011 Madrid, Spain

  • Leof. Kifisias, Marousi, Greece

  • Jomo S Ln, Accra, Ghana