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Alex Genn Copywriting

United KingdomBuckinghamshire

About Alex Genn Copywriting

Alex Genn Copywriting is a unique copy and content agency working with global giants, disruptive start-ups and funky agencies. We develop tone of voice and other brand properties, create fascinating blogs, high-value internal comms, peanut-butter-sticky web content, scintillating scripts and all sorts of other goodies.

We're the only agency using exclusively senior writers (each with over ten years' experience). Our specialists include journos who can wrangle even the trickiest details from a CEO, digital natives who think in binary and super-star creatives with more Lions and Pencils than a zoo’s gift shop. The rest are exceptional generalists, chameleon-like in their abilities, who adapt fast to any task and use their considerable experience to meet any challenge.

Beyond their work, our writers are top-level communicators, remotely or in person. They’ve worked with all sorts of clients and never bring their ego to work. Their experience means they get to grips with the brief fast and are happy to challenge it. They know the right questions to ask and can often predict issues that might crop up later, as well as knowing how to deal with them.

We're easy to work with and always deliver, well beyond expectations. 

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Works (6) by Alex Genn Copywriting

Santander via Monetise Create by Alex Genn Copywriting
Santander via Monetise CreateOctober 2019
Innnoenergy by Alex Genn Copywriting
InnnoenergyOctober 2019
HSBC - Web Content (via Sapient Nitro) by Alex Genn Copywriting
HSBC - Web Content (via Sapient Nitro)October 2019
Tone of Voice, Web Content and Blogging by Alex Genn Copywriting
Tone of Voice, Web Content and BloggingOctober 2019
TotallyMoney.com Landing page re-write by Alex Genn Copywriting
TotallyMoney.com Landing page re-writeJuly 2019
GREAT Britain international tourism and campaign by Alex Genn Copywriting
GREAT Britain international tourism and campaignJuly 2019

Services (2) offered by Alex Genn Copywriting


€1000 – €1000000

We deliver all aspects of copywriting, from initial ad/campaign idea development to content planning, blog writing, brochure writing, scriptwriting, report writing, content writing, website writing, email writing etc. We also provide all internal communications requirements. These might include: 'how-to guides', best practice sharing blogs, leader interviews as well as conference cover, where we attend and turn into valuable, sharable internal content.

Script WritingwriterswriterBrandTone of Voicecopywritersinternal communicationsCorporate Identitycorporate communicationsCopywritingContent WritingContent Creation{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Branding & Positioning

€1000 – €1000000

We help organisations understand 'who' their brand is, their voice and how to use it. This is achieved through a three-stage process. The first step is research, to help us understand current perceptions of the organisation, as well as any existing brand properties (such as values, mission etc.). This process begins either with a workshop or emailed questionnaire to key stakeholders. We analyse responses to find commonalities and these are blended with existing brand properties to create a unique brand personality. Our initial response to the client is the analysis of the results with an explanation of how they have led us to a specific brand personality. Only once this personality is signed off do we move on to the next step. The second step involves the writing of a one-paragraph voice sample, with an explanation of how it reflects the agreed personality. Only when the voice sample is signed off by the client do we move on. Following the agreement of personality and voice, we move onto the third and final step, the creation of a set of comprehensive, easy-to-follow guidelines. These give clear direction on who the brand is and how to use the voice, with a range of examples across different channels, showing how the use of the voice changes with each. Included in these guidelines is an exhaustive usage guide, with practical advice on: the type of sentences to use, grammar style, use of abbreviations, apostrophes, bullet lists etc. These guidelines, an essential document for any brand-led organisation, function in the same way as visual identity guidelines, to ensure a consistent way of talking/writing, across the organisation. In a world where many customers’ first experience of a brand will be through the written word, whether that's a homepage, blog, social ad or a video (someone has to write that script!), consistency in your brand voice is as essential as your brand's colour palette.

Brand personality developmentTone of voice developmentVerbal IdentityTone of voice guidelinestoneBrand IdentityPositioningMessagingBrand

Awards & Nominations (1) of Alex Genn Copywriting

DBA Design Effectiveness2016

Grand Prix

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