Alex Genn Copywriting, Buckinghamshire | Sortlist
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Alex Genn Copywriting

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Buckinghamshire, United Kingdom
Alex Genn Copywriting is a unique copy and content agency working with global giants, disruptive start-ups and funky agencies. We develop tone of voice and other brand properties, create fascinating blogs, high-value internal comms, peanut-butter-sticky web content, scintillating scripts and all sorts of other goodies. We're the only UK-based agency using exclusively senior writers (each with over ten years' experience). Our specialists include journos who can wrangle even the trickiest details from a CEO, digital natives who think in binary and super-star creatives with more Lions and Pencils than a zoo’s gift shop. The rest are exceptional generalists, chameleon-like in their abilities, who adapt fast to any task and use their considerable experience to meet any challenge. Beyond their work, our writers are top-level communicators, remotely or in person. They’ve worked with all sorts of clients and never bring their ego to work. Their experience means they get to grips with the brief fast and are happy to challenge it. They know the right questions to ask and can often predict issues that might crop up later, as well as knowing how to deal with them. We're easy to work with and always deliver, well beyond expectations. 
25 people in their team
Speaks English
6 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2014
1 award conferred
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Services

15 services offered by Alex Genn Copywriting

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  • Description
    We deliver all aspects of copywriting, from initial ad/campaign idea development to content planning, blog writing, brochure writing, script writing, report writing, content writing, website writing, email writing etc.

    We also provide all internal communications requirements. These might include: 'how-to' guides, best practise sharing blogs, leader interviews as well as conference cover, where we attend and turn into valuable, sharable internal content.
    Skills in Copywriting (15)
    writerinternal communicationsDigital CopywritingSEO CopywritingCopywritingContent CreationCorporate IdentityContent WritingInternal CommunicationTone of Voice+5
    Works in Copywriting (5)
    Santander via Monetise Create - Copywriting
    Innnoenergy - Copywriting
    HSBC - Web Content (via Sapient Nitro) - Copywriting
    Tone of Voice, Web Content and Blogging - Copywriting
    Clients in Copywriting (5)
    TotallyMoney.comBanking & Financials | national
    GoldexBanking & Financials | international
    Sapient NitroBanking & Financials | international
    InnoengergyEnergy & Oil | international

    Learn more about Copywriting


  • Description
    We help organisations understand 'who' their brand is, their voice and how to use it. This is achieved through a three-stage process.

    The first step is research, to help us understand current perceptions of the organisation, as well as any existing brand properties (such as values, mission etc.). This process begins either with a workshop or emailed questionnaire to key stakeholders. We analyse responses to find commonalities and these are blended with existing brand properties to create a unique brand personality.

    Our initial response to the client is the analysis of the results with an explanation of how they have led us to a specific brand personality. Only once this personality is signed off do we move on to the next step.

    The second step involves the writing of a one-paragraph voice sample, with an explanation of how it reflects the agreed personality. Only when the voice sample is signed off by the client do we move on.

    Following the agreement of personality and voice, we move onto the third and final step, the creation of a set of comprehensive, easy-to-follow guidelines. These give clear direction on who the brand is and how to use the voice, with a range of examples across different channels, showing how the use of the voice changes with each. Included in these guidelines is an exhaustive usage guide, with practical advice on: the type of sentences to use, grammar style, use of abbreviations, apostrophes, bullet lists etc. These guidelines, an essential document for any brand-led organisation, function in the same way as visual identity guidelines, to ensure a consistent way of talking/writing, across the organisation.

    In a world where many customers’ first experience of a brand will be through the written word, whether that's a homepage, blog, social ad or a video (someone has to write that script!), consistency in your brand voice is as essential as your brand's colour palette.
    Skills in Branding & Positioning (14)
    Tone of voice developmentCorporate CommunicationBrand CreationTone of voice guidelinesCorporate IdentityVerbal IdentityVisual IdentityBrand IdentityPositioningCorporate Branding+4
    Works in Branding & Positioning (2)
    Santander via Monetise Create - Branding & Positioning
    Tone of Voice, Web Content and Blogging - Branding & Positioning
    Clients in Branding & Positioning (2)
    GoldexBanking & Financials | international
    Monetise CreateBanking & Financials | international

    Learn more about Branding & Positioning


  • Description

    No description provided for this service.

    Skills in Advertising (1)
    Creative Communication
    Work in Advertising (1)
    GREAT Britain international tourism and campaign - Advertising
    Client in Advertising (1)
    Radley YeldarMarketing & Advertising | international

    Learn more about Advertising


  • Description

    No description provided for this service.

    Work in Content Strategy (1)
    HSBC - Web Content (via Sapient Nitro) - Content Strategy
    Client in Content Strategy (1)
    Sapient NitroBanking & Financials | international

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Work in Event (1)
    Innnoenergy - Event
    Client in Event (1)
    InnoengergyEnergy & Oil | international

    Learn more about Event


  • Description

    No description provided for this service.

    Work in Online Advertising (1)
    Innnoenergy - Online Advertising
    Client in Online Advertising (1)
    InnoengergyEnergy & Oil | international

    Learn more about Online Advertising


  • Description

    No description provided for this service.

    Work in Mobile App (1)
    Santander via Monetise Create - Mobile App
    Client in Mobile App (1)
    Monetise CreateBanking & Financials | international

    Learn more about Mobile App


  • Description

    No description provided for this service.

    Skills in Digital Strategy (4)
    Social SellingDigital InnovationInternational MarketingSustainable Marketing

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Skills in Graphic Design (1)
    Brochure Design

    Learn more about Graphic Design


  • Description

    No description provided for this service.

    Skills in SEO (1)
    Small Business SEO

    Learn more about SEO

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Team

25 members in Alex Genn Copywriting's team

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Awards

Alex Genn Copywriting was awarded 1 time

DBA Design Effectiveness2016-2-1Grand Prix


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Details


http://www.alexgenncopywriting.co.uk

  • Headquarter34 Chapmans Cres, Chesham HP5 2QT, UK